Wonder Why You Like Reality TV? - It's a Narrative for Audiences to Follow
- Meera Toraskar
- Mar 15, 2022
- 2 min read
Updated: Apr 9, 2022
Why Audiences Love Reality TV - The Story
I love Dr. Pimple Popper. It's gross, but there's so much drama in it. The emotions of the patients who are hopeful that the doctor can cure their condition. The pressure on the doctor. There is a lot of raw human emotion, a story that audiences can empathize with, and sometimes surprises!
The Power of a Story
According to Tony Robbins, the power of the story is that it lets us identify and connect with audiences. Narratives can also influence customer loyalty and create a mental picture for clients. A story can show how your services positively impacted clients or improved community life.
The Popularity of Tik Tok Ads
This popularity is why marketers and public relations specialists use Tik Tok video content to get their message across. Video content sells, especially if it's entertaining, dramatic, or engaging to the audience. Like SuperBowl ads that become popular, Tik Tok ads can be very influential and entertaining if done the right way. Usually, a Tik Tok ad will feature a well-known song, a popular Tik Tok dance, or a celebrity/influencer personality. For example, take this Tik Tok ad from Washington Post. Newspapers are not usually on Tik Tok, and many newspapers lack a young readership. Washington Post went with a promotional strategy of funny skits to promote their headline stories.
Cross-Platform Use of Tik Tok Songs
Even more interesting is the Tik Tok jingles that regular Tik Tok users easily identify are being used on TV ads. Advertisers make this wise strategic decision because it captures the Tik Tok audience well. This famous Dunkin Donuts Tik Tok ad used a well-known Tik Tok song by Poweful.
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