Emotions are Human - And Your Messaging Should Be Too!

The Worst Error to Make in Messaging

What is the worst thing you can imagine regarding your messaging for a public relations campaign? Typos? Inaccurate research? These errors would make it wrong, but what would make it worse is not appealing to emotions, psyche, and human complexities.

Image from Unsplash by CHUTTERSNAP.

For Example...

You are working on a branding strategy for a client. You want to make sure your wording and messaging are consumer-centric. How does the brand persona reflect? Does it come through? You also need to decide who your target audience is - are they potential customers? Partners? Sponsors or investors? Frame the message for your target audience.

Completing demographic and psychoanalytic research on your target audience is critical when getting your messaging down. Especially with recent turbulent times such as COVID-19, people want clear messages that understand them where they are at this point in their life.

Whether its consumer branding or a public service announcement, you want to make sure:

1) your message is coming across,

2) is engaging your audience, and

2) you are emphasizing the correct values for your target audience.

Audience Engagement

Audience engagement is critical for marketing and branding. Boring content and run-on sentences engage no one. According to Business News Daily, the five best strategies to engage audiences are:

1) Research your audience.

2) Use engagement to achieve company goals.

3) Hire an expert, like a social media strategist.

4) Don't be afraid to experiment with strategy.

5) Have an engaging website.

I hope you make excellent, emotionally true messages for all your audiences!

Image from Unsplash by Jason Goodman.